The Impotence er, Importance of Proofreading… ;-)

TrifiliiatePayday

The above reminds me a lot of a grade school teacher’s corrections on some poor kids assignment. Sadly, that is not the case. Those spelling errors, misplaced words and grammatical errors are taken straight from Jani G’s sales pages. Yup, the same sales pages meant to inspire you to part with your valuable money to learn what ever this guy is teaching.

Trifilliate Pay Day is the product in question that first bought Jani’s use of “&” to begin a sentence to my attention. Chad Michaels sent me an email that was short, sweet and to the point. His friend discovered a technique that allowed him to make over $10,322 in just 24 hours and he did it without a list, any traffic, any products or any JV Partners. Sweet I thought, I should definitely take a look.

Ironically, Chad’s email ends with the line, “Jani will be taking this site down pretty soon, so i suggest you drop everything you are doing and go here rite now.” Oh amusement.

Unfortunately however, while the product may be everything Jani is promising, I find it hard to hand over my credit card when a sales page contains spelling errors, random capitalizations, a new paragraph for every sentence and begins a lot of those sentences with the symbol ‘&’. Maybe I’m old fashioned, but I was taught in school to never begin a sentence with the words ‘and’ or ‘but’.

Nowadays a lot of that has changed and you will often find sentences beginning with ‘but’, in fact some of the well known books such as Lord of the Rings do just that. I too occasionally drop a but in at the beginning, however I will always make sure I never begin with the word and, let alone the symbol &. (One sentence actually begins with …& )

Trifilliate Pay Day is apparently the way to make lots of money without a pre-existing ‘list’, without the use of PPC and other common marketing tactics. In theory this is great, and my issue has absolutely nothing to do with the product itself – I have not purchased it so can not make any claims on that. (If you have, or do and would like to share your thoughts, please post a comment, I’d love to know!) What gets me however, is the fact that this newly discovered technique earned Jani over ten thousand dollars in 24 hours and yet, he didn’t think to outsource his sales page copywriting?

After some researching I discovered Jani G’s blog which contains the same use of the ‘&’ symbol to begin sentences which only confirms that he wrote his sales page as well. I also discovered he has a previous product called Twitter Traffic Exposed that contains the exact same trademarks as well as a few other wonderful spelling mistakes, matched only by the affiliate page for the same product sporting words such as ‘Basiclaly’ and even a double punctuation example of an exclamation mark with a full stop (!.) The $11k In 4 Hours Blueprint sales page does better… not perfect, but better lol. Does that mean he’s getting… worse?

What does all this tell me?

  • For someone who makes tens of thousands of dollars, he won’t outsource his copywriting and prefers to write it himself which is fine but…
  • Jani doesn’t take the time to run a spell checker over any of his sales or affiliate pages
  • He likes to begin sentences with the symbol &, ellipses (the … ), or a combination of both.

Do any of these traits affect his ability to make money? Apparently not. Teaching you to make money? No, not if you can ignore it all. I personally would get too distracted, especially obvious spelling errors or missed words in sentences, but then I have been labeled a grammar nazi on quite a few occassions lol. Yes, I have high standards, but when I am parting with hard earned money, or wanting to learn how to make lots more, I’m not going to give it to just anyone. If I read two sales pages, one of which has been spell checked and proof read, and the other belongs to Jani, I know which one I’m going to spend more time considering.

In this day and age, nearly all software used to write up something like a sales page comes with built-in spell checking facilities. And if it doesn’t (hard to believe but let’s go out on a limb), then copy and paste into one that does.

Sorry Jani, I’m sure you’re a really sweet guy, but please, have someone run a spell checker over your sales pages before you send them live, I’m sure you can afford it. Hell, pay me to proof read them for you!

P.S. Chad Michaels, what is with your 882 dashes (-) used to lengthen the gap between the end of your email and the unsubscribe link? Seriously?!
P.P.S. Or you Steven Johnson for copying them? Arg!